Branding our vehicles is an effective way to be visible in the local markets. The new identitys focus is helping the dealers to be recognisable, as well as the chain itself. The basic design can, with some adjustments, be implemented on any vehicle.
Exsisting cars (new logo)
When it´s not cost-effective and appropriate to change an old cars foliation, it is recomended to just replace the old logo with the new one (secondary positive logo). This is just a temporary solution, not ment for long term use. When possible all vehicles should be fitted with new car foil decor.
New foil – Side (Half)
This example shows the foliation on the side of the car. It consists of the symbol on blue foil with tire pattern and green line for contrast. Dealer name, phone number and sponsormarks. The logo is the secondary positive version placed on a white surface.
New foil – Front/back (Half)
This example shows the foliation on both the front and back of the car. The front consists of the primary logo on a blue wide stripe with green highlights. The back is blue with dealer name and phone number set in green. The secondary logo is placed on the window.
New foil – Side (full)
This example shows full foliation on the side of the car. It consists of the symbol, secondary logo, sponsormarks and dealername with phone number. Since the entire car is blue the negative logo is used together with green text and white sponsormarks.
New foil – Front/back (full)
This example shows full foliation on the front and back of the car. The front consist of the primary logo framed by green lines. The back is the same as the half foliated car consisting of secondary logo, dealer name and phone number set in green.
The logo is printed on foil.
Midnight blue foil:
Avery Supreme Wrapping film - Indigo Blue.
Electric green foil:
Elements in Electric green can either be printed on foil, or cut out from pre-coloured foil (PMS 381).
Tire mark (on cars with foil on half the car):
Should be printed. White tire mark on Midnight blue foil (Blend mode: Soft light - Opacity: 40%).